The island nation of Australia, which also happens to be a continent, is getting renowned for its gifted wine regions. These picturesque wine regions are home to a variety of grapevines, which bear natural and flavourful fruits. Some of these varieties are Shiraz (also known as Syrah), Cabernet Sauvignon, Chardonnay, Merlot, Pinot Noir, Sauvignon Blanc, Riesling, and so on. This wide range of grapes, including the lesser known Barbera, Primitivo & Nebbiolo, allows talented Australian winemakers to produce full-flavoured and impressive wines. From humble beginnings 200 years ago to a booming industry today, exporting its produce and selling it online, offering wine club subscription (More about it in a bit!), we have come a long way in a very quick span of time.
Since the rather recent popularity of eCommerce and shopping websites across the world, most products are available online. Services have been digitalised. Hundreds of online stores have come up, and producers now sell their goods and services on the internet. While this digitalisation has many advantages, for the consumer the biggest one is that products can be ordered easily from the comfort of their homes. Add to it the fact that whatever one orders get delivered to them safely (Due care is taken that the product isn’t damaged in transit.) and usually, timely. This is contrary to purchasing a product from a shop, where you are responsible for bringing it safely to your home. For example, once you buy a case of wine bottles from a store, you cannot expect a replacement if a few bottles break on your way home. But in the case of an online purchase, the distributor/ supplier is responsible for any damage during the delivery process. For the seller, the most significant plus of selling products through an eCommerce store probably is that they have an easy access to a much larger market than they otherwise would. With every industry taking advantage of this eCommerce trend, the Australian wine industry could not be left behind. Probably every wine company in Oz today - from established brands to boutique wineries - has its website. Websites primarily help potential customers look through the company’s wine collection. Even so, most companies are joining hands with eCommerce portals to buy wine online, such as Just Wines. An online wine business, Just Wines offers wine from Australia and New Zealand and ships them across Australia. The brand’s vision is to get all Aussie and Kiwi wineries, big or small, on its online wine shopping site. Its team is tirelessly working to make this dream come true, not just for its customers, but also because they want to provide an equal opportunity to small wineries, for selling their product. Taking customer service to the next level and set a new benchmark in the Australian wine industry, the online wine portal recently introduced a premium wine club for customers - Trophy Club. This membership-based wine club enables its exclusive members to get their hands on the best-quality wines at unbelievable prices. This service comes with a lot of benefits, two of the most prominent ones being:
With such unmissable advantages, and no joining fees or binding contracts, one can conclude that a wine club subscription to this exclusive club is a must!
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AuthorHello, I’m James. I’m a writer & wine lover living in Wetherill Park, Australia. I am a fan of travel, food, and wine. You can visit company website with a click https://goo.gl/t3aypr Archives
March 2018
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